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Gracias a Gabriel Olamendi podemos averiguar que una verdadera optimización web consiste en emprender acciones encaminadas a la búsqueda del cliente, hacer que se sienta comodo y que sobre todo repita (fidelidad). Estas acciones tienen su punto base en realizar una buena estrategia de marketing analizando exactamente cual es nuestro público objetivo y cuales son sus verdaderos gustos o necesidades. La optimización web es una parte de esta estrategia, cada vez más importante.
Una buena acción de optimización web consiste en analizar nuestro sitio web y preguntarnos si realmente satisface las necesidades de nuestros clientes, si realmente dispone de un contenido suficientemente atractivo para ellos y sobre todo si llega a todo tipo de usuarios (accesibilidad).
Por ello, y siempre se ha dicho, la renovación de contenidos es fundamental. Pero más si cabe por que los gustos de nuestros clientes van cambiando, van modernizandose, van buscando nuevos retos. ¿Quién tenía móvil hace una decada?. Nuestros productos también tienen que renovarse, tienen que ofrecer mejor servicio para el cliente, más sencillo. Por que hoy en día quién tiene tiempo para desarrollar una web y optimizarla. Es practicamente imposible claro está si no queremos descuidar nuestro negocio.
Por otro lado, junto con el enriquecimiento de los contenidos también es necesario acondicionar un buen diseño de nuestro sitio web. Pensando en diseño como además de bonito que sea funcional y sobre todo usable y accesible. ¿Por qué? Muy sencillo, queremos que nuestro sitio web pueda llegar a todos los clientes con independencia de la plataforma que posean (portátiles, móviles, sistemas operativos, etc) y que además no suponga ningún impedimento su utilización. Es vital que ningún cliente cierre nuestra web por que no puede acceder a ella con su navegador habitual por que simplemente lo perdemos.
Piense durante un momento los beneficios de una web accesible, usable y con riqueza en contenidos y usted decide.
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Abartia Team
