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Al visualizar la información de una página de un sitio de Internet, los visitantes interesados generan una actividad o flujo que cuando llega a ser notorio se define como tráfico del sitio. Este tráfico se debe a los visitantes que cargan las páginas en el navegador de sus ordenadores. El tráfico web es mucho más que la cifra que marque el servicio de estadísticas de la página, puesto que hay que tener en cuenta las conductas humanas de cada visitante: su razonamiento, sus propios intereses…
Para generar un importante tráfico en una web, es imprescindible el concepto de posicionamiento, ya que logrando situar una página web en un lugar privilegiado dentro de los buscadores más importantes, se logrará que la gente se fije en esa página y por lo tanto, más internautas accederan a ella.
Hay que tener en cuenta que cada vez hay más contenidos, más competencia en la red y por lo tanto es muy difícil lograr una buena posición en Internet, y a la vez aumentar las visitas a una web. La generación de tráfico es una herramienta muy necesaria si se quiere disponer de una página web que sea visitada por un número alto de potenciales clientes.
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Abartia Team
